The packaging is the face of a product and is an important phase in the design process of an invention. The first line of contact between the consumer and the product is the packaging at the point of sale, it is very important for the client to consider that this phase of the product can not be left to the end of the race.
Packaging design requires a comprehensive and coherent design, a design that captures the attention of the buyer. We take care to create the packaging of your idea the best way possible. For a package to be successful is necessary incorporate the following steps:
- Demographics. This is the consumer base or target market. The package of your product must have graphics, color scheme and design; these are important factors to capture the target. Design a package requires a clear understanding of what works for various groups of consumers. It is also important to consider how the theory of color, style and perception, play a very important value in the minds of consumers.
- Consistency. The package should be consistent with your final product design, branding and marketing materials. In Creative Solutions Group we use our experience to apply the tools to develop a product from start to finish. Understanding how a product behaves in the market depending on its packaging, is what makes us produce efficient packaging and communicate a clear message to consumers.
Some of the designs of packages we offer include:
- CD’s and DVD’s
- Custom Package Design